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4 Practical Tips for Finding Great Valentine’s Day Helpers
With just over a month to go until Valentine’s Day, the heat is officially on… to find great seasonal helpers. Because the holiday — which takes place this year on a Thursday — generates such a high volume of sales, most veteran managers and owners recommend looking...
4 Marketing Resolutions for 2019
You, no doubt, realize that marketing is important. But given the myriad obligations of a small-business owner, you might not always give shop promotions proper attention. Nothing like a new year to inspire a fresh start! For 2019, why not resolve to prioritize...
Visual Techniques to Move Merchandise
The holiday season (i.e. the busiest shopping stretch of the year) is an apt time to clear out all the backstock you’ve accumulated over the past few months, allowing you to start 2019 with a clean slate. But the clock is ticking! Here’s a roundup of best practices...
NY Florist Forms ‘Sweet’ Relationship with Baker
Recently, Wendy Rockcastle has seen a boost in business thanks to a new clientele: sugar lovers. Last month, the co-owner of Rockcastle Florist started subletting space in her Rochester, New York shop to Tammy DiCecca, owner of Special T Cakes and Desserts. Rockcastle...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.