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Buoyed by Easter, Most Surveyed Retailers Will Open on Mother’s Day
Perhaps buoyed by a better than expected Easter, 95 percent of retail florists responding to a Society of American Florists survey said they plan to be open for Mother’s Day. About 55 percent of respondents to the survey said Easter and Passover sales dropped this...
Floral Professionals Navigate Shifting COVID-19 Rules
Floral industry professionals have seen a flurry of recent headlines related to state and national COVID-19 rules as President Trump reaffirmed his desire to reopen the country in May, governors on the East and West Coast banded together to draft plans on easing...
Florists Grapple with Decision to Stay Open
As the COVID-19 crisis enters its second calendar month in the United States, florists are grappling with some of the toughest decisions of their careers, including one fundamental question that requires them to balance public, employee and personal health...
SAF Launches Mother’s Day Webinar Series
From left to right: Bill LaFever, PFCI, of Bill Doran Company in Rockford, Illinois, David Armellini of Armellini Industries in Miami, Rodi Groot of Sun Valley Floral Farms in Arcata, California, Oscar Fernandez of Equiflor-Rio Roses in Miami, Florida The Society of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.