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Higher Open Rates through Better Subject Lines
That’s curiosity, urgency, relevancy, value and emotion. It’s a system Alex Williams, vice president and creative director of Trendline Interactive, came up with to get more customers opening and acting on email promotions. “A good subject line must possess at least...
Turn News Stories into Sales Opportunities
To jumpstart sales and build credibility in your community, step in front of a TV news camera. That’s according to Edward Yang, managing partner at Firecracker PR and a contributing writing at Entrepreneur.com, who argues that, for many businesses public relations is...
Five Words Customers Hate
Hopefully, most of the Mother’s Day feedback you receive this week and next falls into the kudos category, but for the occasional slip-up, train your staff to own up quickly and erase this five-word phrase from their vocabulary: “That is not my responsibility.” “If...
Help Nurture the Nurses with Social Media Reminders
Here’s a feel-good plug for your social media that could bring in a few additional sales this week — particularly among health care professionals (and patients who have benefited from top-notch care). National Nurses Week is May 6 through May 12, Florence...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.