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In Flower Wall, Grieving Community Finds Relief, Beauty and Love
For the Lake Eola Vigil last week, which drew tens of thousands to mourn and remember the victims of the Pulse Shooting, Sally and John Kobylinski, owners of In Bloom Florist, created a heart-shaped flower wall. Rather, they created the foundation of the heart,...
Industry Gathers to Tackle Dearth of Qualified Job Applicants
Employers from across industries are having a tough time finding and keeping good talent, according to a new report from the Society for Human Resource Management (SHRM), which found that more than two-thirds of surveyed organizations have a difficult time recruiting...
Sell Executives, Corporate Clients on Your Gifting Savvy
Need a stronger hook to reel in corporate sales? Tell potential corporate clients, “We will make you stand out — and we might even get you behind VIP’s closed doors.” Then show them the literature that supports your claim. In business, “everybody follows the same...
Teens Look to Africa for Prom Style
A new generation of high school students has embraced a bold, colorful style of prom dress that recalls their African heritage. Not surprisingly, they’re sharing the new looks all over social media. “More often than not, red carpet is Instagram, where, grouped under...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.