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At Some Businesses, Cash Isn’t King
As more businesses adapt to chip cards and customers who want to pay for items with apps, an old-fashioned method of settling bills may be falling to the wayside: Cash. A recent New York Times story profiled the decision of Sweetgreen, a popular chain of fast casual...
Summertime and the Designing is Profitable
With a plethora of bright and sunny flowers at the ready, summer is a fun time to experiment with new designs to intrigue customers and generate some “just because” sales. In the July issue of Floral Management magazine, contributing writer and editor Katie Hendrick...
46 Percent of SAF Members ‘Optimistic’ About 2016 Sales
So far, business in 2016 has been pretty good, and, halfway through the year, many floral industry members are planning for a strong finish. Forty-six percent of respondents to the Society of American Florists’ Second Quarter Economic Outlook Survey said they are...
Gold Medal Ideas for Cross Promotions with Rio 2016 Olympics
The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies will saturate TV and social media. Does that mean small business owners should ignore the event and its potential...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.