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Ice Cream Partnership Leads to Sweet Rewards
When Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana, introduced a new gift option to her customers last Valentine’s Day, she was trying to overcome two challenges that just about every florist faces: The need to increase average transactions and the...
Wesley Berry Shutters Three Detroit Area Stores
Industry members are reacting this week to the news that Wesley Berry Flowers, a 70-year-old company whose order-gathering practices have been criticized by florists and consumer groups, is “shutting down local company-owned stores,” according to an Aug. 27 story by...
Eugene N. Yoshihara, AAF: 1935-July 2016
A beloved floral industry member who overcame prejudice during World War II to serve his country and help build one of the longest-running family businesses ever to be honored by the Japanese American Museum in California died last month. Eugene N. Yoshihara passed...
3 Tactics for Better Email Open Rates
If you aren’t satisfied with the number of customers opening your emails, it may be time to take a look at your subject line strategy and rethink your approach. According to DigitalMarketer, successful email subject lines incorporate a “value-first...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.