Millennials are now the largest age group in America and they had an estimated buying power of $2.45 trillion last year. If you’re struggling to get these younger buyers into your shop, digital marketing expert Brian Sutter has some tips: Be Mobile-Friendly....
In Winston-Salem, North Carolina, one shop has found an unexpected pocket of Halloween sales: pumpkin carving. For the last few years, customers have been bringing in their pumpkins for Robert Huff of Bo-Ty Florist to transform into works of seasonal art. His stylized...
As many communities, especially hard-hit areas of North Carolina, continue to wrestle with the immediate aftermath of Hurricane Matthew, floral industry members are taking stock of the damage. Cut foliage growers in Florida, in particular, face significant challenges...
At press time, the Society of American Florists was still in the process of reaching out to members in areas that received the brunt of Hurricane Matthew (and suffered the worst of the flooding in its aftermath). Link to Hurricane Matthew Hits Florida Cut Foliage...
Before leaving Washington until after the November elections, the House of Representatives passed H.R. 6094, the Regulatory Relief for Small Businesses, Schools, and Nonprofits Act, that would delay the implementation of a rule changing overtime regulations. Last...
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