A record-breaking 112 million Americans shopped and dined locally last weekend on Small Business Saturday. That’s a 13 percent increase over 2015, according to American Express, which launched the campaign in 2010. The company estimates that 72 percent of Americans...
Here’s problem that’s long frustrated hydrangea growers, along with wholesalers and retailers who buy the increasingly popular cut flower: botrytis. Namely, how to stop the fungus from ruining flowers. In the last year, one floral company has been leveraging best...
To kick off the holiday season, Teleflora this week brought festive floral designs to ABC’s “Good Morning America.” The company is partnering with the morning news show throughout the month of December to deck the set halls with Teleflora’s seasonal codified floral...
Society of American Florists volunteer leaders are reacting this week to news that the implementation of new overtime regulations has been suspended indefinitely. The regulations, set to go into effect Dec. 1, would have raised the salary limit below which workers...
Subject lines can make or break your email open rates — especially during the busy holiday season when customers are busier than ever. “If your email’s subject line fails to catch your audience’s attention, all of your efforts invested into crafting that email will be...
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