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Resolutions for a Better Sales Year
As we count down to 2017, Society of American Florists editors combed through the Sales Wake Up archive to find top stories from the past year — and ideas on how you can put them into action for your business in the New Year: Make APW a Big Deal. While many florists...
Floral Designers Cheer Pantone’s Selection of Greenery
Floral designers’ overwhelming response to Pantone’s Color of the Year for 2017: Yeeeesssss! Last week the venerable color institution unveiled its new pick, “Greenery” (Pantone 15-0343), to near universal acclaim from design industries. The “fresh and zesty...
Charleston Florists Talk Roots and Future in Local Paper
How would you handle the situation if your newspaper profiled your business and the reporter peppered you with hard-hitting questions such as “What are the most important decisions you make as a leader at your business?”; “What is the biggest challenge facing business...Retail Expert Dishes on How to Compete in Amazon’s World
News flash: Amazon is big. Really, really big. As of last summer, Amazon had an estimated 63 million Prime members, according to Consumer Intelligence Research Partners. In the past several years, the company has grown that membership by about 19 million from 2015,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.