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Florists Rethink Physical Spaces
Valerie Lee Ow looked around J. Miller’s Flowers and Gifts in December and saw so much to celebrate: loyal customers packed into the business, ready to kick off a yearlong salute to the shop’s 50 years in Oakland, California. She’d planned commemorative activities...
5 Tips on Ramping Up Cleaning
The role of Mr./Ms. Clean is now everyone’s job — and florists are finding new ways to share the load and promote all that they are doing, to instill confidence among staff and customers. Here are five ideas on how some retailers are approaching new cleaning...
How to Streamline Delivery and Pick-Up
Contact-free delivery has always been the domain of florists, the experts in “door dash” before it was an app. This pandemic provides an opportunity to both build on that experience and tweak it to accommodate the landscape of package-filled doorsteps. Here are some...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.