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Florists See Increase in APW Sales
Fifty percent of respondents to a Society of American Florists survey said sales for Administrative Professionals’ Week increased year over year. Of those florists whose sales increased, more than 37 percent saw jumps of more than 16 percent in sales. Social...
Seed Your Future Names Next Executive Director
Jazmin Albarran has been named the new executive director of Seed Your Future. Bringing a background in association and philanthropy, she will join the organization on May 10, 2021, succeeding founding executive director, Susan E. Yoder, IOM. Albarran will work with...National Marketers ID Mother’s Day Success Factors
One year into the pandemic, floral marketers are well positioned to offer online-ordering and in-store pickup are on their way to having a successful Mother’s Day. SAF Now editors reached out to national marketers to find out what other factors may give retailers an...
3 Quick Ways to Maximize Mother’s Day
Pick up the phone. Plan your media strategy. Prune your online offerings. As the countdown to Mother’s Day ticks down, there are still things you can do to maximize holiday sales. In the early months of the COVID-19 pandemic, Society of American Florists CEO Kate Penn...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.