Officers & Board

Throughout the year, SAF’s Board of Directors make key decisions that provide the guidance for SAF programs.

Executive Committee

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Chairman (2019-2021)
Bill LaFever, PFCI
Bill Doran Company
619 W. Jefferson St
Rockford, IL 61103
Tel: 815-965-6042
Fax: 815-968-3223
Email

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President (2019-2021)
Chris Drummond, AAF, PFCI
Penny’s by Plaza Flowers
417 Egypt Rd
Norristown, PA 19403-3405
Tel: 610-630-8825
Fax: 610-630-1176
Email

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President-Elect (2019-2021)
Michelle Castellano Keeler, AAF
Mellano & Company
734 Wilshire Rd
San Luis Rey, CA 92068-0100
Tel: 760-433-9550
Email

Paul Fowle

Treasurer (2018-2022)
Paul Fowle, AAF
2150 Cider Press Rd
Manheim, PA 17545
Email

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Executive Vice President
& CEO
Kate F. Penn
Email

Board of Directors

Headshot of David Armellini

 

 

 

 

David Armellini (2023)
Armellini Logistics
PO Box 678
Palm City, FL 34991
Tel: 772-287-0575
Fax: 772-221-3189
Email

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Stacie Lee Banks, AAF (2023)
Lee’s Flower & Card Shop Inc
1026 U St NW
Washington, DC 20001
Tel: 202-265-4965
Fax: 202-483-5887
Email

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Austin Bryant (2023)
Heart of Florida Greenhouses Inc
7555 Crewsville Rd
Zolfo Springs, FL 33890
Tel: 863-735-1199
Fax: 863-735-1199
Email

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Joaquin de la Torre (2022)
Ball SB
7270 NW 12th St
Miami, FL  33126
Tel: 305-495-8477
Email

Oscar Fernandez head shot
Oscar Fernandez (2021)
Equiflor/RioRoses
10200 NW 21st St Ste 112
Doral, FL 33172-2533
Tel: 305-594-4445
Fax: 305-594-0924
Email

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Stephen Kennicott (2022)
Kennicott Kuts, LLC
1638 W Hubbard St
Chicago, IL 60622-6723
Tel: 262-514-2299
Email

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Jamie Kitz, AAF (2021)
Center for Growing Talent/Produce Marketing Association
1500 Casho Mill Road
Newark, DE 19711
Tel: 831-809-3004
Email

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Michael R. Pugh, AAF (2022)
Pugh’s Flowers
2435 Whitten Rd
Memphis, TN 38133-4715
Tel: 901-363-6744
Email

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Kaitlin Radebaugh, AAF (2021)
Radebaugh Florist & Greenhouses
120 E Burke Ave
Towson, MD  21286
Tel: 410-825-4300
Email

Liza Atwood Fifty Flowers Boise, Idaho Liza Atwood is founder and CEO of Fifty Flowers in Boise, Idaho. She has spent 24 years in the industry. Her expertise is in fresh cut flower sourcing and marketing. She belongs to the Association for Wedding Professionals International, the Association of Bridal Consultants, the Wedding Industry Professional Association and NorCal. She has written two articles for Rent My Wedding magazine. Atwood has a Bachelor’s degree from Texas A&M University and belongs to Entrepreneurs’ Organization, a global non-profit.

Liza Roeser (2022)
FiftyFlowers
2404 W Bank Dr
Boise, ID 83705-2577
Tel: 805-322-0021
Email

2019 © Society of American Florists

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