Officers & Board

Throughout the year, SAF’s Board of Directors make key decisions that provide the guidance for SAF programs.

Executive Committee


Chairman (2019-2021)
Bill LaFever, PFCI
Bill Doran Company
619 W. Jefferson St
Rockford, IL 61103
Tel: 815-965-6042
Fax: 815-968-3223


President (2019-2021)
Chris Drummond, AAF, PFCI
Penny’s by Plaza Flowers
417 Egypt Rd
Norristown, PA 19403-3405
Tel: 610-630-8825
Fax: 610-630-1176


President-Elect (2019-2021)
Michelle Castellano Keeler, AAF
Mellano & Company
734 Wilshire Rd
San Luis Rey, CA 92068-0100
Tel: 760-433-9550

Paul Fowle

Treasurer (2018-2022)
Paul Fowle, AAF
2150 Cider Press Rd
Manheim, PA 17545

Executive Vice President
Kate F. Penn

Board of Directors

Patrick Busch Len Busch Roses Plymouth, Minnesota Patrick Busch is CEO of Len Busch Roses in Plymouth, Minnesota. In addition to roses, the 52-year-old family-run company grows alstroemeria, lilies, gerberas, snapdragons, delphiniums, tulips and blooming plants. Len Busch Roses also operates a wholesale business selling cut flowers, bouquets, blooming and green plants and floral supplies. Busch has Bachelor’s degrees in horticulture and business from Michigan State University. He has been a member of SAF’s Growers Council since 2015. He served as vice president of the Minnesota State Floral Association from 2010 to 2014 and as a board member of the Flower Promotion Organization from 2005 to 2015.

Patrick Busch (2020)
Len Busch Roses
4045 Hwy 101
Plymouth, MN  55446
Tel: 763-478-9329
Fax: 763-478-6009


Joaquin de la Torre (2022)
Ball SB
7270 NW 12th St
Miami, FL  33126
Tel: 305-495-8477

Oscar Fernandez head shot
Oscar Fernandez (2021)
10200 NW 21st St Ste 112
Doral, FL 33172-2533
Tel: 305-594-4445
Fax: 305-594-0924

Nick Fronduto Jacobson Floral Supply, Inc. Boston, Massachusetts Nick Fronduto is COO of Jacobson Floral Supply, Inc., a 74-year-old family-run business in Boston, Massachusetts. Fronduto has spent 17 years in the industry and his expertise includes operations, purchasing, merchandising, sales and marketing. He is a member of SAF’s Wholesale Council and has held numerous leadership positions with the Wholesale Florist and Florist Supplier Association, including education committee chairman, first and second vice president and president. He has been a member of The Produce News’ Floral Marketing editorial team since 2011. Fronduto has a Bachelor’s degree from Northeastern University. He has been a youth baseball coach since 1998.

Nick Fronduto (2020)
Jacobson Floral Supply, Inc.
500 Albany St
Boston, MA  02118
Tel: 617-426-4200
Fax: 617-426-1994

Tim Galea Norton’s Flowers & Gifts Ypsilanti, Michigan Tim Galea is president of Norton’s Flowers & Gifts, a 125-year-old business in Ypsilanti, Michigan. Galea has spent 48 years in the industry. His expertise is in financial management, floral design and leadership. In 2013, his shop was named Michigan Retail Florist of the Year. He has been a member of SAF’s Retail Council and Consumer Marketing Committee. He is director of the Michigan Floral Association. He has been a volunteer with the United States Jaycees for 18 years.

Tim Galea (2020)
Norton’s Flowers & Gifts
2900 Washtenaw Ave
Ypsilanti, MI 48197
Tel: 734-434-2700
Fax: 734-434-4460

Stephen Kennicott (2022)
Kennicott Kuts, LLC
1638 W Hubbard St
Chicago, IL 60622-6723
Tel: 262-514-2299

Jamie Kitz, AAF (2021)
Center for Growing Talent/Produce Marketing Association
1500 Casho Mill Road
Newark, DE 19711
Tel: 831-809-3004

Michael R. Pugh, AAF (2022)
Pugh’s Flowers
2435 Whitten Rd
Memphis, TN 38133-4715
Tel: 901-363-6744

Kaitlin Radebaugh, AAF (2021)
Radebaugh Florist & Greenhouses
120 E Burke Ave
Towson, MD  21286
Tel: 410-825-4300

Liza Atwood Fifty Flowers Boise, Idaho Liza Atwood is founder and CEO of Fifty Flowers in Boise, Idaho. She has spent 24 years in the industry. Her expertise is in fresh cut flower sourcing and marketing. She belongs to the Association for Wedding Professionals International, the Association of Bridal Consultants, the Wedding Industry Professional Association and NorCal. She has written two articles for Rent My Wedding magazine. Atwood has a Bachelor’s degree from Texas A&M University and belongs to Entrepreneurs’ Organization, a global non-profit.

Liza Roeser (2022)
2404 W Bank Dr
Boise, ID 83705-2577
Tel: 805-322-0021

2019 © Society of American Florists

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