Live and On-Demand Events

Profit Blast logo

SAF 1- Day Profit Blast

Saturday, January 14, 2023
San Marcos, TX

Florists and staff get practical advice to boost their bottom line in a half-day program covering topics such as design profitability, digital strategies, customer service and financial management, plus a supplier showcase with plenty of networking time.


Mental Well-Being: The Impact on Productivity, Retention and Profits Webinar Series

In this series of inspirational, empowering and solution-based webinars, Barry Gottlieb — a motivational coach, author and floral industry veteran — will throw back the curtain on mental health and guide participants through techniques to help themselves — and others.

Career Connections

It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong sales in December. They won’t be jolly, however, if the extra profits only stuff the stockings of employees in the way of overtime paychecks.


Career Connections

Career Connection Learning Hub

Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

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