If your flower shop is still relying on paper files, handwritten notes and memory to manage customer orders, it may be costing you more than you realize. 

Technology is no longer a luxury reserved for large retailers, according to floral sales expert Tim Huckabee. In fact, he argues that small shops have even more to gain from using modern point-of-sale systems to streamline operations, reduce errors and improve the customer experience. 

“Technology is no longer optional in retail floristry,” says Huckabee in the July/August issue of Floral Management. “Customers already expect it, and your competitors are already using it.”  

In his latest “Flower Sale or Fail?” column, Huckabee outlines how POS technology can help florists better understand customer buying habits, recommend higher-value arrangements and provide a smoother purchasing experience. He also highlights common mistakes, including failing to collect customer email addresses — a missed opportunity that can affect both customer service and future marketing efforts.  

The good news? Improving technology use doesn’t require a complete overhaul. Huckabee shares practical steps managers can take to train employees, maximize existing systems and turn customer data into stronger sales conversations.  

Learn how to use technology to strengthen customer relationships, improve order accuracy, increase sales opportunities and create a more efficient flower-buying experience. 

Read “Tech That Sells” in the July/August issue of Floral Management to learn how to use technology to strengthen customer relationships, improve order accuracy, increase sales opportunities and create a more efficient flower-buying experience. 

Amanda Jedlinsky is the senior director of content and communications for the Society of American Florists.