11:30 a.m. – 1:00 p.m.
Network, Meet with Tabletops & Light Lunch Served
Lunch Sponsored By:
1:00 p.m. – 1:15 p.m.
Welcome and Opening Comments
1:15 p.m. – 2:15 p.m.
Designing Insta-Worthy Events: Floral & Social Media Mastery
Speaker: Donald Yim, AIFD, CFD, PFCI
Dive into the world of eye-catching, Instagrammable event floral designs with this dynamic presentation. This presentation will seamlessly blend the artistry of stunning event floral arrangements with savvy social media strategies to capture and expand your online audience. Participants will learn about the art of creating event designs that dazzle both in-person and on digital platforms. This course is a game-changer for florists looking to transform their creations into photogenic masterpieces for social sharing, boosting their visibility and impact across the floral industry landscape.
You’ll learn:
- Crafting Instagrammable Floral Designs for Events: Explore current trends and design principles for creating eye-catching, photogenic floral arrangements.
- Photography and Presentation Techniques: Learn how to capture and present floral designs in a way that maximizes their appeal on Instagram.
- Leveraging Instagram for Business Growth: Strategies for engaging with your audience, building a cohesive brand image, and using Instagram’s features to attract and retain clients.
Sponsored By:
2:15 p.m. – 2:45 p.m.
Network and Meet with Tabletops
2:45 p.m. – 3:45 p.m.
How to Recession Proof your Business
Speaker: Derrick Myers, CPA, PFCI, Crockett, Myers & Associates
The economy is strong now but there are headwinds, and a downturn eventually is inevitable. The best defense against the next recession is to become as profitable as possible now. This session will look at how to think lean and hire strategically and why that matters, learn the key COGS areas and common mistakes that florists make, labor costs and how to keep those in track or bring them in line, and the major areas florists overlook and lose money.
You’ll Learn:
- How to hire strategically and why it matters
- How to keep labor costs in check
- Learn the areas that florists are losing money and how to fix them
3:45 p.m. – 4:15 p.m.
Network and Meet with Tabletops
4:15 p.m. – 5:15 p.m.
Tricks and Tweaks to Optimize Your Website Performance
Speakers: Renato Sogueco, AAF, PFCI, Floriology powered by BloomNet
Even post pandemic an unprecedented number of customers continue to go online to purchase floral gifts. Is your website fully optimized to capture these sales? Join Renato Cruz Sogueco, AAF, PFCI, VP of Digital Strategy at BloomNet and lead business instructor at Floriology, as he shares the best practices for optimizing your website to increase website rank, convert web visits to sales, and ensure you are leveraging all the resources and tools to grow business.
You’ll learn:
- How to use the frequently asked questions section (and the answers you provide) on your website to enhance SEO.
- How content such as blogs and videos can improve your ranking in web search results.
- How Google My Business can be a powerful tool not only to boost relevance but to also engage customers.
- How Google Ads can protect your brand and drive traffic, even for new websites and new floral businesses.
- Best practices for increasing conversions.
5:15 p.m
Closing Comments
11:30 a.m. – 1:00 p.m.
Network, Meet with Tabletops & Light Lunch Served
Lunch Sponsored By:
1:00 p.m. – 1:15 p.m.
Welcome and Opening Comments
1:15 p.m. – 2:15 p.m.
Celebrating Life Through Design
Speaker: Patience Pickner, AAF, AIFD, PFC
What is the significance of a celebration of life ceremony? As floral professionals, you play a significant part in the celebration of life memorials. You help honor the deceased person’s life and help the family rejoice in the life they lived. Your floral creations touch everyone present at these celebrations. In this interactive session, Patience will feature celebration of life designs and discuss business tips to help make your sympathy business a true celebration.
You’ll learn:
- Latest in sympathy design styles, trends, and products
- How to be creative in sympathy design
- Alternative foundations for sympathy work
Sponsored By:
2:15 p.m. – 2:45 p.m.
Network and Meet with Tabletops
2:45 p.m. – 3:45 p.m.
Lost in Space: Where are Your Profits?
Speaker: Derrick Myers, CPA, PFCI, Crockett, Myers & Associates
Boldly go where every florist should as we explore six “black holes” that can suck you profits out to space. We’ll dive deep into the six main cost centers of your floral business for an eye-opening look at time management, cost of goods sold, labor, delivery, occupancy, and marketing. Floral finance wiz and Floral Management magazine contributor Derrick Myers, CPA, CFP, PFCI, will show you how to track, measure and adjust costs — and increase profits in ways you never thought possible.
You’ll learn:
- How to understand — and use — formulas and worksheets to improve your profits
- Time-tested cost control techniques used by hundreds of profitable florists
- The most common — and detrimental — black holes of lost profits in every business
3:45 p.m. – 4:15 p.m.
Network and Meet with Tabletops
4:15 p.m. – 5:15 p.m.
Make it Work
Speaker: Derek Woodruff, AIFD, CFD, CF, PFCI, Floral Underground
In a world of uncertainties when it comes to supply and demand, trends, and curveballs at every corner, what can you do to sharpen your skillset? In the craft of floral design, stepping outside of your comfort zone and trying new things will help push your boundaries and make you more than just a creative designer. In this design program, learn how to turn obstacles into opportunities.
You’ll learn:
- How to be creative with limited resources.
- How to pivot and make alternative substitution selections.
- The latest in design styles, trends and products.
Sponsored By:
