Get the Floral Education You Need To Succeed

Whether you’re just entering the floral industry or you’re a seasoned veteran, SAF’s professional development programs and events offer expert-led education, up-to-date best practices, and meaningful networking with peers—so you can get answers to your most pressing business questions and keep your business growing.

For more information about SAF meetings and events, contact: Laura Weaver • 703-838-5221 • meetings@safnow.org

Have expertise to share? Submit your proposal to present at SAF events, virtual programs, or for Floral Education Hub courses and inspire the floral industry.

Mark your calendar for these Upcoming SAF events

1-Day Profit Blast

January 25, 2026
Washington, D.C.

Looking for a quick getaway to boost your business? SAF’s 1-Day Profit Blast events travel to cities across the country, bringing florists together for a day of engaging education, valuable networking, and a Supplier Showcase—all designed to help you grow your profits and strengthen your business!

Next Gen LIVE!

February 22-24, 2026
Raleigh, NC

Join floral pros aged 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.

SAF Annual Convention

August 18-20, 2026
Amelia Island, FL

All segments of the floral industry come together for two full days of education, networking, competitions, new floral and tech products and more. Stay tuned for details on SAF Amelia Island 2026!

Petal it Forward

October 14, 2026
Nationwide

SAF’s goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else. It’s a powerful way to illustrate the positive health benefits of giving and receiving flowers.