After 25 years at the helm of Asocolflores, Association of Colombian Flower Exporters, Augusto Solano is stepping down — closing a chapter that helped shape modern floriculture. During his tenure, Colombian flowers expanded into more than 100 countries, and sustainability became a more central focus across the industry.

In this episode of the SAF Exchange, Solano reflects on the leadership lessons behind that growth — from navigating trade negotiations and economic volatility to building strong teams and global partnerships. He also shares why perseverance, adaptability and relationships remain essential for businesses facing today’s uncertainty.

Amanda Jedlinsky is the senior director of content and communications for the Society of American Florists.