As Valentine’s Day approaches, two national florist networks are turning to emotionally driven video advertising to connect with consumers — one by inviting people to speak their love out loud, the other by tracing the journey of a rose as a timeless symbol of connection. New campaigns from Teleflora and FTD lean into storytelling and shared experiences, reflecting how flowers continue to mark moments of romance, friendship and self-expression during the holiday.
Teleflora’s Phonebooth Ad Lets Love Ring Out Loud
A phonebooth decorated with florals becomes the emotional centerpiece of Teleflora’s latest Valentine’s Day campaign, encouraging people across the country to “Love Out Loud” — not just with flowers, but with their voices.
In its new spot, titled “Tele-flora,” the floral delivery brand captures real people stepping inside a vibrant pink phonebooth to record deeply personal, unscripted messages of love, appreciation and longing. Some speak to parents. Others to partners or friends. Each is handed a bouquet after recording their message — and a QR code linking to the audio, which they can share with the person they love.
“In a world filled with uncertainty, love is too important to leave unspoken,” says John Ludwig, vice president of marketing and e-commerce at Teleflora. “This Valentine’s Day, we wanted to give people a chance to speak from the heart – and flowers offer a beautiful way to share that love with someone special, whether they are near or far.”
The activation blurs the line between ad and experience. Part social experiment, part brand statement, “Tele-flora” is the latest extension of Teleflora’s “Love Out Loud” platform, created by the Wonderful Agency, the in-house creative team at The Wonderful Company.
The campaign is rolling out across Facebook, Instagram and TikTok, with additional placements on YouTube. Influencers were also tapped to participate and share their own “Love Out Loud” in the week leading up to the holiday.
FTD Highlights Roses as Symbol of Love
In its new Valentine’s Day video ad, FTD traces the journey of a rose as a symbol of love, from flower farms to local florists and ultimately into the hands of the people receiving them. The spot shows roses exchanged during romantic date nights, shared between friends celebrating Galentine’s Day, and given as an act of self-love. Framed as “a story of love,” the ad invites viewers to celebrate their own love stories this Valentine’s Day with roses, floral arrangements and gifts.
The spot is airing on connected TV (CTV) — advertising delivered through streaming services — as well as on YouTube, where’s its garnered 641,000 views in two weeks, according to the video platform.
Amanda Jedlinsky is the senior director of content and communications for the Society of American Florists.
