How will the results of the election impact the floral industry? How does an increase in housing correlate to more floral sales? And what type of consumer should floral retailers be targeting with their marketing?
In this short video, Society of American Florists Chief Economist, Charlie Hall, Ph.D., gives a preview of the answers to those questions, which he will address in depth during his keynote address, “Gear Up For Growth: Economic Insights to Guide Your Business Decisions,” at SAF Miami 2024, Aug. 6-9.
For more information about SAF Miami 2024, including the full schedule and registration information, click here.
Amanda Jedlinsky is the senior director of content and communications for the Society of American Florists.
