Teleflora’s latest ad campaign, “Believe in Love,” featured on YouTube, Facebook, Instagram, and TikTok, tells the stories of five couples who had meandering journeys to find each other.
This Valentine’s Day, Teleflora delivers a message of hope to those who don’t have a special someone — a demographic that’s risen drastically in recent decades.
According to a recent survey, the number of Americans without a steady romantic partner is up 50 percent since 1986. Recognizing that many people feel alone or left out of Valentine’s celebrations, Teleflora’s latest ad campaign, “Believe in Love,” shares the stories of five couples who had meandering journeys to find each other — lonely stretches full of skepticism, fear of heartbreak, and feelings that they weren’t deserving of love.
The 3-minute ad, set on a loveseat surrounded by pink roses and peonies, is a documentary-style interview format. Individuals reveal how they once dismissed love as a possibility. “I was a man hater,” says one woman. “I kissed a lot of frogs,” says another. “To me, love was for someone else. I thought that I would just be around to serve other people,” one man admits.
The interviewees share that meeting the right person broke down their insecurities, giving them a new outlook on life and love. Each interview closes with the subject’s partner joining them with a surprise Teleflora arrangement and love note.
“Love can be discouraging, confusing, and simply hard to believe in, but the right partner can change your perspective in all the best ways,” says Danielle Mason, Teleflora’s vice president of marketing. “In a world filled with uncertainty, we wanted to reignite hope and optimism this Valentine’s Day. Flowers are a beautiful way to celebrate the ones who made you believe in the power of love.”
Developed by The Wonderful Company’s in-house creative team, “Believe in Love” is featured on YouTube, Facebook, Instagram, and TikTok. The campaign is an extension of the overarching “Love Out Loud” brand platform that launched in 2017, which Teleflora described as “a rally cry to overshare and a call to arms to stop holding back, to take a risk, and go beyond the expected when sharing your love with others.”
Katie Vincent is the senior contributing editor for the Society of American Florists.
