COVID-19 has changed consumer behavior — and with it, the way retail florists sell flowers. Sales expert Tim Huckabee has observed how those changes have played out across hundreds of flower shops during the pandemic — and has helped shops adjust.
“Consumers are different today, they have different expectations,” says Huckabee, president of FloralStrategies.
Join Huckabee to learn about how consumers have changed and the latest sales tactics that appeal to today’s flower buyers in New Sales Tactics for Today’s Customer on February 22 at 2:00 PM ET. The 45-minute webinar will cover:
- Real stories and insights from hundreds of flower shops that successfully adjusted sales methods during the pandemic.
- How phone sales have changed and the new techniques your staff needs to know.
- What customers expect to see when they shop on your website.
- The best new ways to engage walk-in customers to optimize their shopping experience.
Register for New Sales Tactics for Today’s Customer. The webinar is free for SAF members, $14.99 for non-members.
Elizabeth Daly is the marketing and communications manager for the Society of American Florists.
