Gorgeous floral design? Check. Verbiage that gets customers thinking ahead for Valentine’s Day? You bet. Those two components came together seamlessly in a recent social media post from Blumz … by JRDesigns.
The Detroit-area florists paired pre-written content from the Society of American Florists (“Want to truly impress your one-and-only this Valentine’s Day? Let us be your Cupid! Avoid the last-minute rush and order early to make a relaxed, seamless proclamation of devotion”) with a stunning SAF photo and the shop’s own relevant hashtags (#blumz #orderearly #valentines #flowers #local) for a post that made customers swoon — and start thinking Valentine’s Day.
“The color makes me happy, I will be in soon to purchase!!!!!” wrote one of about a dozen enthusiastic customers in response to the post, which at press time had generated 12 shares and 94 reactions (and counting!).
Ready to set your own social channels on fire? Check out SAF’s content ideas for the (fast-approaching) holiday, including suggested dates for posting on your Facebook, Instagram and Twitter channels.
Mary Westbrook is the editor in chief for Floral Management.
