The back of SAF’s “Nature’s Sympathy Card” statement stuffers reads: “For the times in life for which there are no words, send nature’s sympathy card. Call us and we’ll help you honor a beautiful life.” Display the matching poster in your shop to remind customers flowers are the best way to convey sympathy to friends and loved ones. Shop the SAF Store.
With the prevalent use of the “in lieu of flowers” phrase, it is important to educate funeral directors and consumers about the benefits of sympathy flowers. The Society of American Florists offers materials and advice to help members promote their sympathy business in a tasteful, professional way.
Members can access free tools and advice at safnow.org/sympathy, including:
- Suggested letter to send local funeral directors
- Alternative Phrases to “in lieu of flowers”
- Talking points on the benefits of sympathy flowers
- Sympathy Business Checklist
SAF also offers a Sympathy poster and two statement stuffer designs in the SAF Store.
