Frosty weather in December feels festive and fun for the month’s holidays. Flurries in late April? Not so much.
Millions of Americans are shivering right now and wondering if spring will ever truly arrive. Why not pitch something vibrant and tropical to improve their moods?
This month’s Floral Management highlights the “Tropical Nouveau” design style, which pairs traditional offerings like carnations and chrysanthemums with more unusual products (birds of paradise, tropical foliage, orchids or proteas, for instance), which many people associate with dreamy destinations, such as Hawaii or the Florida Keys..
“Think of it as the floral take on fusion cuisine,” said Neville MacKay, CAFA, PFCI, of My Mother’s Bloomers in Halifax, Novia Scotia, about the style’s high-perceived value. “Incorporating exotic flowers gives an arrangement dimension and interest, just like unexpected ingredients do for food.”
Find a selection of product perfect for achieving this look in “Tropic Like It’s Hot” and two sample designs in “Sophisticated Selections.”
