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SAF Member Gets T-Mobile to Change its Promo

by | Feb 14, 2018 | Floral Industry News | 0 comments

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T-Mobile removed this promotion from its website after hearing from Nic Faitos of Starbright Floral Design.

T-Mobile removed this promotion from its website after hearing from Nic Faitos of Starbright Floral Design.

Fast action by a florist got a major mobile communications brand to change its Valentine’s Day promotion.

Nic Faitos, senior partner at Starbright Floral Design, did not like what he saw on www.t-mobile.com: “Flowers die.”

The florist in New York City contacted his T-Mobile rep immediately: “I am cancelling my T-Mobile account! Flowers die?” Hours later, Faitos reported back to the Society of American Florists that his T-Mobile rep promised the ad would be removed.

“Here is proof that feedback from a loyal customer can truly make a company take notice,” said Jenny Scala, SAF’s director of communications and marketing.

SAF provides advice to members for responding to harmful publicity here.

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