According to a 2012 survey of nearly 500 small businesses by Vertical Response, 43 percent of small business owners spend at least six hours a week on social media tasks alone. About 25 percent of respondents to the software firm’s survey said they spend six to 10 hours, and 11 percent spend between 11 and 20 hours. Seven percent spend more than 21 hours per week — just on managing social media.
What’s more, a sizeable percentage of CEOs/owners/proprietors — about a third of respondents — said they wanted to spend less time on such tasks. And that survey was taken five years ago. In the intervening years, the demands and outlets available to business owners only have increased.
This month in Floral Management, readers get an inside look at how four very different shops handle the many demands of social media, including perspective on outsourcing tasks and empowering existing staff.
