The addition of $25 cash and carry bouquets and a line of mugs and spa items have bumped up sales between peak holidays at Allan’s Flowers in Prescott, Arizona.
Rakini Chinery, AAF, AzMF, has found a sweet spot — in terms of both price point and location — for generating additional everyday, “just because” sales.
Earlier this year, Chinery started selling pre-made bouquets displayed in the front of of Allan’s Flowers in Prescott, Arizona.
“They generally average $25 as a cash-and-carry sale and we have seen a big increase in people stopping by just for them,” Chinery explained. “The location definitely matters. We have a rack that holds eight buckets and we fill that up with the bouquets.”
Chinery and team experimented some with price, but the $25 level has turned out to be the most effective for turning over the display quickly. The shop sells about 18 bouquets weekly.
“Anything above that didn’t move that well,” Chinery said. “Guys love them and lots of times they’ll buy a vase for their bouquet, too.”
The grab-and-go rack isn’t the only addition Chinery has made this year in the name of changing things up and finding additional sales opportunities between busier seasons. The business has introduced new chocolate lines, mugs and spa items — products that appeal to customers looking for add-on items and non-floral gifts.
“I was tired of what we had and I thought if I’m tired my customer’s probably are too,” Chinery said. “I thought taking some risks and bringing in products that could be added to a floral sale or stand on their own might bring in new customers.”
In recent months, Chinery also has added a cheeky card line that has “reinvigorated our greeting card sales,” increasing sales in that segment 73 percent for the year.
The line, Holy Crap, is “totally irreverent and pretty risqué,” Chinery said. “We loved them so much when we saw them we took a risk in getting them. People stand at the card rack and start laughing. And now we have customers who are really addicted to the cards and come in just for them.”
