Do you struggle to sell the traditional Thanksgiving centerpiece: a long and low candelabra design?
You’re not alone.
After watching Thanksgiving sales decline for several years (a common trend, according to results of SAF’s Thanksgiving survey), Barbara, Lacee and Lenzee Bilke, owners of Madeline’s Flowers in Edmond, Oklahoma, decided the problem was that the holiday’s conventional style didn’t mesh with their clients’. Their customers gravitated to diminutive designs in bold colors, a lot of texture and intriguing containers.
Enter: the mini pumpkin. These itty-bitty gourds provided the perfect petite vessel to fill with bright blossoms, such as zinnias or orchids. Madeline’s customers responded with glee, snatching up “a tremendous” number of them, said Lenzee Bilke.
The Bilkes shared a three of their top sellers in this month’s Floral Management. Check them out here for some Turkey Day inspiration.
