Sometimes, good things just fall in your lap. Such is the case with an article circling the Internet titled, "23 Perfectly Valid Reasons to Buy...
Share This: 23 Persuasive Reasons To Buy Flowers
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Water Appreciation Campaign
Grow Local Talent with Green Career Week
Fernando Ortega, sales manager at Jet Fresh Flower Distributors, visited a Miami-area high school to talk about career options in the floral...
Elevate Your Brand Recognition
What is the true ROI from all your time and energy spent generating social media content? Often, the kneejerk answer is that social success should...
Retailers ‘Inspired’ After Industry GatheringÂ
More than 500 people attended SAF Miami 2024, which featured 20 educational sessions, keynote speakers, competitions a Supplier Expo and more. The...
Digital Power Up: Capture More Sales with Local PagesÂ
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Spread Joy and Boost Your Business Oct. 16 with Petal It ForwardÂ
A Broward County (Florida) sheriff's deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
Sun Valley’s Legacy Continues Under Continental Floral GreensÂ
Continental Floral Greens is leasing Sun Valley Floral Farms and will continue to produce many varieties, including the "Spirit Series" ilex bred by...
Women in Floriculture Group Aims to Empower and ConnectÂ
More than 50 female floral professionals attended the kick-off event for the new group, Women in Floriculture, at SAF's annual convention in Miami...
Stars of the Industry Honored at SAF Miami 2024Â
Steve Daum (third from right), accepted the Floriculture Hall of Fame award on behalf of his father, the late Paul Leonard Daum. Pictured from left...
Jackie Lacey Wins 55th Annual Sylvia Cup Design CompetitionÂ
Winner of the 55th annual Sylvia Cup Design Competition Jackie Lacey, AAF, AIFD, CFD, PFCI, with first-runner up Sharon Ivey AIFD, PFCI, AAF, CFD,...
NYC Florist Creates Pop-Up Flower Shop for Actress Blake LivelyÂ
Actress Blake Lively, who stars as a florist in the blockbuster drama "It Ends with Us," stopped by Starbright Floral Design for a photo shoot after...
Digital Power Up: Unleash the Power of Keywords
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
SAF Chief Economist: Keep Long-Term Perspective Amid Market FluctuationsÂ
SAF Chief Economist Charlie Hall, Ph.D., gave a keynote at SAF Miami 2024. Monday’s stock market crash shouldn’t worry floral businesses too much,...
‘Manuela’ Delphinium Wins Outstanding Varieties Competition
'Manuela,' a double-petal delphinium grown by Vallefor, won "Best in Show" at SAF's Outstanding Varieties Competition. The Outstanding Varieties...
Put Your Well-Being First With SAF’s New Personal Growth Courses
Industry veteran, author, and motivational speaker Barry Gottlieb partnered with SAF to bring SAF members a free course about personal growth. The...
Tiger Lily Florist Wins SAF’s Marketer of the Year Award
Ann Stewart of Smithers Oasis and Amanda Jedlinsky of SAF presented Tiger Lily Florist owner Lisa Hays Holmes with SAF's 30th annual Marketer of the...