Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The...
Mother’s Day Flower Sales Up, Volume Drops
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year —...
Florists Hopeful for A Profitable Valentine’s Day After Mixed December Results
Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some,...
Retailers React Swiftly as Flower Sales Slow
In the wake of surging gas prices, inflation and slowing flower sales, retailers are reacting swiftly to protect their bottom line by spending less,...
Reinvesting Pays Off for Florists
Sales have doubled in the past year at Blumen Meisters Flower Market, but Mariah Schultz isn’t just banking the profits. She’s reinvesting in the...
Mother’s Day Sales Stay Strong
Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a...
Industry Cautiously Optimistic After Strong Valentine’s Day
On the heels of robust 2021 sales and year-over-year increases in Valentine’s Day sales, the majority of respondents to a Society of American...
Florists Set Sights on Valentine’s Day After Delivering Strong December Sales
On the heels of a successful — yet challenging — December, almost half of the florists surveyed by the Society of American Florists say they are...
Florists Forecast Strong Holiday Sales Amid Supply and Staffing Woes
Most florists are expecting holiday revenues to be up compared to last year but they worry that staffing and supply issues will limit sales,...
Demand, Marketing Drive Mother’s Day Sales Increase
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new...
SAF Economic Survey Reveals 2020 Success, Future Concerns
Nearly three-quarters of respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent,”...
57 Percent of Retail Florists Saw Valentine’s Day Sales Rise
More than half (57 percent) of retail florists responding to the Society of American Florists’ post-holiday survey said their 2021 Valentine’s Day...