A vice president of a floral supply company with a global market outlook. A third-generation florist whose business has grown 149 percent in the...
Member Spotlight: Erik Hagstrom of Albin Hagstrom & Son in Pierson, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Teleflora Launches Holiday Campaign, Pop Up with Ukrainian Culture Center
For many, the holiday season means celebrating with family and friends. For others, it is the loneliest time of the year. To make this period a...
Remind Customers that Poinsettias Aren’t Poisonous
Poinsettia season is here, which means it’s time to remind customers that the plants are not poisonous to humans or pets. Be prepared to dispel the...
Holiday Prep Series: Drive Profit with Delivery
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their...
Profit Margin Under Pressure? Learn How to Control Costs
Is the rising cost of goods squeezing your profit margins? Are you looking for ways to cut costs in the face of a possible economic downturn? The...
Five Minutes with SAF Chief Economist Charlie Hall on the Year-End Forecast
[mom_video type='vimeo' id='773875132' width='900' height='508']Take a glance at a few headlines and it can be hard to make sense of what’s...
Florist Roots Design in Native American Culture
Shayai Lucero was on track to pursue a career as a doctor or research scientist when she found herself looking for a job that would accommodate a...
3 Design Room Hacks for a Seamless Holiday Season
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers...
Boost Holiday Sales with the Holiday Planning Package
The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package....
2022 Midterm Election: What It Means to the Floral Industry
While some elections still remain undecided, the make-up of the next Congress is becoming more clear — along with the potential path forward for the...
Holiday Prep Series: Is Your Website a Sales Maker or Breaker?
When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of...
Leverage Black Friday, Small Business Saturday for Promo Ideas
Black Friday and Small Business Saturday is next week, giving retail florists an opportunity to push the “shop local” message, get customers...
Keep Profits on Track with Budgeting Basics
A new year is mere weeks away. Before all the December holiday hoopla gets started, dedicate time to set your business up for success in 2023 by...
Member Spotlight: Eddie Wingrat of Flowers & Fancies in Owing Mills, Maryland
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...