“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American Florists’ big winter sale. During SAF’s Win... Read more
“Feeling more frazzled than dazzled by the pace of the holidays? Sit back, sip some eggnog and let us deliver. We’re ready to load up the sleigh and jingle all the way to your door with holi... Read more
“All I Want for Christmas is Hue,” “Life of the Party,” and “Friendships are evergreen” are among the latest graphics added to the Society of American Florists’ Social Media Content Calendar... Read more
“Close at 5? Oh no, Santa won’t be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours here) #holidayshopping #happyholidays... Read more
Thousands of consumers were reminded last week of the mood-boosting, smile-making power of flowers after more than 650 Petal It Forward floral teams in 50 states, along with Canada, Colombia... Read more
Mere hours after delighting strangers with flowers last week for this year’s Petal It Forward, the team at Countryside Flower Shop, Nursery and Garden Center in Crystal Lake, Illinois, publi... Read more
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the Society of American Florists-led feel-good... Read more
More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their local communities on Oct. 23. That leaves... Read more
View this post on Instagram Coming in October! Have you signed up at safnow.org? . #societyofamericanflorists #petalitforward #floristsofinstagram A post shared by Baisch &... Read more
Marketing wizards. Tech innovators. Supply chain specialists. Management gurus. This month in Floral Management, we’re spotlighting some top industry innovators, all under the age of 40. One... Read more