Marketing wizards. Tech innovators. Supply chain specialists. Management gurus. This month in Floral Management, we’re spotlighting some top industry innovators, all under the age of 40. One... Read more
It’s not just retail florists, growers and wholesalers who participate in Petal It Forward. Suppliers also spread goodwill in their local communities by taking part in the Society of America... Read more
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat customers— ready and willing to sing your p... Read more
Postcards are an effective way to alert current and potential customers your shop’s services and specials. The Society of American Florists offers 19 full-color postcards sure to stick out i... Read more
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists offers 17 full-color statement stuffers sh... Read more
The Society of American Florists kicks off summer with a big sale guaranteed to boost local marketing efforts. Save 75 percent on SAF posters, postcards and statement stuffers by using promo... Read more
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy, however, means first getting the word out — a... Read more
A farm that brought a group of flowers from obscurity to national attention. A collective that harnessed the farm-to-table movement for the benefit of the floral industry. A flower shop that... Read more
Caps and gowns will soon be replacing T-shirts and jeans for many college seniors and that means booming business opportunities if you have an institution of higher learning in your communit... Read more
First communion, a tradition for young Catholics (typically 7-year-olds), is just around the corner. For more than 30 years, Lake Forest Flowers in Lake Forest, Illinois has created flower c... Read more