Actress Blake Lively, who stars as a florist in the blockbuster drama "It Ends with Us," stopped by Starbright Floral Design for a photo shoot after...
NYC Florist Creates Pop-Up Flower Shop for Actress Blake Lively
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Marketing
Digital Power Up: Supercharge Your SEO With Social Smarts
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Increase Online Reviews with One Tap
Online reviews of businesses and products are the new word-of-mouth, making them paramount to capturing business. “Yet many florists...
Try These AI Tools to Boost Engagement on Social
Florists can wear a lot of hats — marketing maestro, sales driver, artistic lead and mentor, to name a few. It’s okay if social media master doesn’t...
Put Your Hat in the Ring for Five Grand
The winner of the 2024 Marketer of the Year award receives $5,000 and a cover story in Floral Management magazine. Does your business’s marketing...
Does Your Marketing Have What it Takes to Win $5,000?
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’...
Sharpen Your Marketing Tactics
Only 13 percent of family-owned businesses make it to the third generation, according to the SC Johnson College of Business at Cornell University —...
Hacks to Elevate Digital Marketing
Ready to take your digital marketing to the next level? At the Society of American Florists’ annual convention Sept. 6-9 in Phoenix, three marketing...
Showcase the Value of Sustainable Products
At the Farmer’s Petals in Sarasota, Florida, everything that leaves the shop — even a teddy bear that’s made from organic materials — can go back...
6 Tips for A Winning Marketer of the Year Entry
A clear challenge….a nimble strategy…and quantifiable results — that’s what judges will be looking for in the hunt to find a floral marketing...
Marketing Pros: Time to Show Off
A floral distributor that put its employees front and center in company marketing. A television show about cut flowers. A retailer that created a...
Florists Strategize to Boost December Sales After a Slow Thanksgiving
On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’...
Holiday Prep: Plan Your Seasonal Social Media Calendar
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If...
Grow Your Brand With Influencers
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media...
Leverage Workshops to Create Loyal Customers
You’ve developed a profitable workshop and a marketing plan to get registrations, and the event was a success! But if you really want to leverage...