December Holiday survey Archives

On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’...

With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...

Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday...

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