Inflation. Increased interest rates. A looming recession. With all the worrisome economic signals, will consumers want to shell out for flowers for...
Will Consumers Spend Big on Flowers for Mother’s Day?
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Consumers
Industry Trends and Challenges: Enhancing the Consumer Experience
Editor’s Note: This report is the fourth in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
Use Home Shows to Grow Brand Recognition and Authority
Last week, Heather Waits, co-owner of Bloomtastic in Columbus, Ohio, and her designer, Carrie, stepped away from their usual duties to give...
Start Prepping Today for Small Business Saturday
Consumers may be thinking jack-o-lanterns and elections now, but before you know it they'll have Christmas on the brain — and small business owners...
