It’s not easy being green — but new consumer research suggests it’s worth the effort for florists. A recently...
Study: Consumers Prefer and Will Pay More for Sustainable Flowers
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It’s not easy being green — but new consumer research suggests it’s worth the effort for florists. A recently...
How do consumers plan to purchase flowers and plants in the next six months — and what is motivating their behavior? Has the pandemic permanently...
How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play...