As the floral industry’s national trade association, SAF serves as an information resource for the media and consumers on all things floral and florist related. SAF members are encouraged to use the content from our consumer website and blog to educate and inspire your customers.

Consumers can find a local SAF member florist in the National Florist Directory, searchable by shop name, city/state, or zip code. SAF retailer membership guarantees a listing in the directory.

SAF’s consumer social media channels reach consumers directly with key floral trends, advice and information, and attention-grabbing floral visuals. We invite you to follow and share from our consumer social media channels:

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