Instructions for use: This 30-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
30-Second Radio Script
Throw Him Off Guard
Woman:
You know how when you’ve been together for so long that you know each other so well? Well, Michael had me figured out totally. So I thought, what could I do just to totally throw him off guard, you know, surprise him? So the next day I called and ordered him this big thing of flowers. He called me and he said he was so excited. He said he couldn’t believe I had done it. And I said, “good.”
Announcer:
Nothing feels like flowers. And there’s a florist near you. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: radio commercials scripts, marketing, talking points
