| While magnificent vistas of the Atlantic Ocean and soothing breezes beckoned, SAF convention-goers squeezed into an air-conditioned meeting room at the idyllic Breakers resort in Palm Beach, Fla., in September for the Premier Products Showcase, the floral industry’s annual product review. A quartet from Professional Floral Communicators – International, donning red lifeguard t-shirts and shorts, ushered them with Beach Boys tunes. The PFCI crew — Vince Butera, AAF, AIFD, PFCI, founder and creative conductor of Butera The Florist in York, Pa.; Heather De Kok, AAF, AIFD, PFCI, owner of Grower Direct Fresh Flowers Inc., in Edmonton, Alberta, Canada; D. Damon Samuel AAF, AIFD, PFCI, NAFD, NMF, owner of the freelance event company Design Expressions by D and in-house designer for the Bill Doran Company in Omaha, Neb., and Brian Wheat, AAF, PFCI, is CEO of Lafayette Florist & Greenhouses, Inc., in Lafayette, Colo. — kept them on the edge of their seats by bouncing around beach balls and business strategies, giving retailers ample reasons to stock their shops with the Showcase’s 56 items. Thank You Premier Products Showcase Companies!Accent Décor, Inc.800-385-5114 Direct
Berwick Offray LLC – Lion Ribbon Company, Inc.800-237-9425 Direct and via Wholesalers
BloomNet/Napco800-356-2726 Direct
Chrysal Americas800-247-9725 via Wholesalers
DESIGN MASTER color tool, inc.800-525-2644 via Wholesalers
The Elite Flower305-436-7388 via Wholesalers
Fitz Designservice@creationsbyfitzdesign.com 941-505-1801 Direct
FloraCraft800-253-0409 via Wholesalers
FTD800-767-4000 Direct
Green Valley Floral800-228-1255 via Wholesalers
Holland America Flowers805-343-4004 via Wholesalers
John Henry Company800-748-0517 Direct and via Wholesalers
Smithers-Oasis800-321-8286 via Wholesalers
Syndicate Sales800-428-0515 via Wholesalers
Teleflora800-333-0205 Direct
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