Finding a fitting marketing message has become an increasingly challenging task for all types and sizes of business, given that most customers’...
Online, Authentic Messaging Cuts Through the Chaos
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Results for "covid 19"
Financial Pro Talks Cash Flow, Labor — and Mother’s Day
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a...
SAF Gives Primer on Federal Business Loans
Here’s one piece of good news in these unsettling times: the federal government has allocated substantial funds to help business owners get back on...
Requesting an Exemption
Tips on How to Get an Exemption or Waiver SAF has collected the following best practices from floral businesses that have successfully secured a...
‘The Problem Right Now is Demand’: Growers, Importers Talk Supply Chain Strain
Spring crops are planted. Trucks and planes are still moving — on modified schedules. But with states and municipalities strengthening social...
Tactics to Recover and Rebuild Wedding Work
Social distancing to combat the spread of COVID-19 has postponed countless spring trips down the aisle, causing a lot of frustration and heartbreak...
SAF Advocates for Continuation of Safe Floral Delivery
SAF made the case in a letter to governors nationwide that the importance of flowers to public health during stressful times—combined with...
Advocate for Continuation of Safe Floral Delivery
SAF made the case in a letter to governors nationwide that the importance of flowers to public health during stressful times—combined with...
Business Survival Requires Cutting Labor Costs
For the best chance of weathering the coronavirus crisis, you must drastically reduce your labor costs — and you must act now, said floral financial...
FAQs
FAQs As we get questions from the industry, we will post them, along with answers recommended by industry peers and other experts. Q: Are we able to...
Industry Pushes Proactive Message: Flowers Create Calm
With schools and businesses closed, people working remotely, and in-person gatherings discouraged, floral industry members can help customers...
Words of Advice for Anxious Times
The current global situation is unprecedented — and the news can feel pretty grim. This week, however, we were heartened to read some words of...
Spring Holiday Unease: Florists Wrestle with Uncertainty
Late March is usually is a bustling period for florists — with wedding, school event and spring holiday planning kicking into high gear. This week,...
Spread the Power of Flowers
Spread the Power of Flowers As you navigate the management and operational challenges in your business, be sure to tell consumers about the power of...
Summer Social Media
Social Media Content Calendar: Summer Here are content ideas for social posts with messaging that reflects the COVID-19 sales environment, with...