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Radio Script: Words are Optional

Instructions for use:  This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information.  The spot can be recorded with local talent at either a production studio or radio station.  The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.


60-Second Radio Script
Words Are Optional


Flower Delivery Person:
((amiable know-it-all, an enthusiastic authority on flowers, informed cab-driver type who is happy to share his knowledge)) Watch this. ((KNOCK)) Flower Delivery.

Woman:
((Funny, high-pitched squeal of joy))

Flower Delivery Person:
See there, flowers have an amazing effect on people. There are no words for it. A person gets flowers … and their face tells all. They laugh, they smile … some get a little teary like they’re touched way down deep. Flowers say that much. Flowers mean that much. I see it all the time. I deliver flowers for ABC Flowers. We’re really communicators extraordinaire … bonafide relationship experts. Helping people say all the right things without saying a word … When you send flowers, words are optional. ((DOORBELL))


Man Answers:
Ohhh – ho … (soft, pleased laugh)


Flower Delivery Person:
Enjoy your flowers Mr. Thompson.

Announcer:
Sending flowers says a lot. We can help you create a gift guaranteed to leave someone speechless. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.


Keywords: talking points, marketing, radio commercial script

2019 © Society of American Florists

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