Instructions for use: This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
60-Second Radio Script
Administrative Professionals WeekSM – Phone Call
Boss: Let’s see, floor wax, floors, here it is…florists.
Florist: ABC Flowers, may I help you?
Boss: I hope so. Usually my assistant handles things like ordering flowers.
Florist: I see.
Boss: I’d like to get her a nice flower arrangement.
Announcer: Administrative Professionals WeekSM is April XX through the XXth.
Florist: Where would you like me to send it?
Boss: Oh, yea, the address. Well, my assistant usually handles that.
Announcer: And nothing says thanks for a job well done as beautifully as flowers.
Florist: Credit card number?
Card number? Hmmm…my assistant usually handles that.
Florist: Is there a daytime number you could give me?
Boss: Well, my assistant usually…
Both: …handles that.
Announcer: So this year, really surprise your assistant…
Florist: And what would you like the card to say?
Boss: Hmmm…the card, well, you know, my assistant…
Florist: That’s okay.
Announcer: Order flowers all by yourself.
Boss: I think she’ll be surprised, don’t you?
Florist: Oh, she’ll be surprised all right.
Announcer: Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.