How to Write a Press Release

A short, well-written news release is the best way to get your story in the hands of reporters. Your goal is to provide a good story and the facts to support it. It should include:

• A clear headline that draws attention.
• Lead-in sentence that states who, what, when, where and how.
• No more than one page of information.
• Supporting facts and/or quotes.
• Contact information.

Examples of press releases

Event Announcement (PDF)

Celebrating a Milestone (PDF)

---

Customizable Press Releases

Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories. Capitalize on SAF’s consumer research and public relations programs to generate positive local news coverage for your shop. Below are press releases on SAF’s programs. Customize the press releases with your shop’s information, and send them to your local news outlets. You’ll establish yourself as the local expert on flowers, and you’ll benefit from publicity.

Health Benefits & Research

Emotional Impact of Flowers Study

• SCIENCE AND NATURE UNEARTH INSIGHTS INTO EMOTIONAL HEALTH: Rutgers Behavioral Study Links Flowers and Life Satisfaction

Flowers & Seniors Study

• University Study Links Flowers to Senior Citizens’ Well Being: Research Shows Flowers Boost Seniors’ Happiness, Memory, Social Networks

Home Ecology of Flowers Study

• Harvard Study Investigates the Home Ecology of Flowers

Impact of Flowers & Plants on Workplace Productivity Study

• University Research Indicates Flowers and Plants Promote Innovation, Ideas: Key Findings Shed Light on Environmental Psychology of the Workplace
• Memo to Bosses: Give Your Employees a Natural Boost on April X: Administrative Professionals Week is April XX-XX, Administrative Professionals Day is April X

Home Decorating

Organize & Beautify

• Organizing Expert Helps Homeowners Avoid the Dash and Stash When the Doorbell Rings
• Ready Your Home For Holiday Guests

Holidays

Women’s Day

• Ideas for Celebrating Women’s Day, March 8

Administrative Professionals Week

• Memo to Bosses: Give Your Employees a Natural Boost on April 2X: Administrative Professionals Week is April XX-XX, Administrative Professionals Day is April 2X
• University Research Indicates Flowers and Plants Promote Innovation, Ideas: Key Findings Shed Light on Environmental Psychology of the Workplace
• Harvard Study Reveals Factors That Impact Employee Well Being, Commitment and Productivity

Mother’s Day

• How to Send Mother’s Day Flowers to Your Mom, Wife or Best Friend
• Fresh Twists for Mother’s Day Flowers

Christmas

• Ready Your Home For Holiday Guests
• Unsung Heroes Who Deserve Holiday Gratitude

Occasions

April is Stress Awareness Month

• Scientific Research Shows Your Local Florist May Hold the Key to Stress Relief

Prom

• Prom Flower FAQs

Aboutflowers.com

Use the information on www.aboutflowers.com for publications, press releases and Web sites. SAF just asks that you attribute the information to the Society of American Florists and www.aboutflowers.com.