For Media and Consumers

As the floral industry’s national trade association, the Society of American Florists (SAF) serves as an information resource for the media and consumers on all things floral.

SAF’s consumer website — aboutflowers.com — covers popular topics such as:

The Flower Factor

A Lifestyle Blog that features conversational-style posts from floral and style experts who share insights into the latest trends.

National Florist Directory

Consumers can find a local SAF member florist, searchable by ZIP code, city and state, or shop name.

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