The Society of American Florists has upgraded safnow.org to provide members with an enhanced online experience — and now it’s important for members...
Awards Deadline Extended for 2019
While the 91st Academy Awards ceremony celebrated the latest and greatest talents in film on Feb. 24, the floral industry honors outstanding...
CAD Includes Visit to Arlington National Cemetery
While in Washington, D.C., to educate legislators about issues impacting their businesses, floral industry members will have a chance to explore...
Meghan Markle’s Baby Shower Featured Flower Arranging, Donation
Meghan Markle’s recent baby shower festivities revealed her affection for flowers and philanthropy. On “CBS This Morning,” co-host Gayle King, one...
1-Day Profit Blast Returns to Boston
Following a boot-scootin' good time last month in Nashville, the Society of American Florists next takes its popular 1-Day Profit Blast program to...
SAF Members’ Media Efforts Generate Positive Buzz For industry
A segment on Philadelphia’s KYW News Radio 1060 featured Stein Your Florist Company. Amidst the busiest week of the year, professionals from all...
SAF Member Provides Flowers for Special Needs Prom
For the third straight year, Andreia Boscato Muller, AIFD, the owner of The Flower Studio in Altamonte Springs, Florida, donated her time and her...
SAF Website Will Be Offline Feb. 22-24
The Society of American Florists knows that members use its website, safnow.org, to keep up with everything from industry news to small business...
Justin Bieber Surprises Wife Hailey Baldwin with ‘Just Because’ Flowers
File this under celebrity news that you might want to share with customers: Sometimes the best reason to give flowers is “just because.” On...
USA Today Spotlights Valentine’s Day Flowers, SAF Statistics
Three days before Valentine’s Day, millions of Americans were on the receiving end of a not-so-subtle reminder that flowers are a popular, beloved...
Chicago Floral Designer Creates ‘Hollywood, Art Deco’ Look for Grammys
Music luminaries and fans who turned out (and tuned in) last weekend for the 61st annual Grammy Awards saw performances by Dolly Parton, Brandi...
Three Industry Takeaways from The State of the Union
When President Trump addressed Congress and the nation during his first State of the Union since the GOP lost the House to Democrats, he spoke of...
PetSmart Pushes Flower-Friendly Holiday Message
In the PetSmart commercial “Plan a Dog-Friendly Date Night” a teenage boy scores points by bringing his date flowers and a bone for her dog. To plan...
Teleflora Releases Animated Short in Advance of Valentine’s Day
Teleflora’s Valentine’s Day advertisement uses animation to convey one man’s emotional journey to find true love. In past years, Teleflora has...
National Trade Publication Highlights SAF Convention
The floral industry has long known that special things happen at a Society of American Florists’ convention — now, PCMA, a leading national...