Fans of “The Goldbergs” on ABC may have noticed that the zany family of five has some pretty familiar neighbors. The series is a slightly...
68 Percent of Florists Report Increased Valentine’s Day Sales
A mid-week holiday, mild weather in much of the country, a strong economy — and a lot of blood, sweat and savvy marketing and promotion led to a...
News Reports Recommend Valentine’s Day Flowers from SAF Florists
Talk about ringing endorsements. The Better Business Bureau and Kiplinger recommended shoppers buy Valentine’s Day flowers from florists who belong...
Michigan Senator Pushes for Farm Bill Fixes
Important adjustments to the Farm Bill are now in the works, thanks in large part to a Midwest senator recently honored for her support of the...
Five-Year Pattern Shows Uptick in Valentine’s Day Buyers
Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of...
Christine Boldt Receives John H. Walker Award
Christine Boldt, executive vice president of the Association of Floral Importers of Florida (AFIF), received the Society of American Florists’ 2018...
Facing a Short Holiday Season, Floral Pros Search for Efficiencies to Drive Sales
A late Thanksgiving means that floral industry retailers will have to hustle to make the most of a shorter Christmas season. Thanksgiving falls on...
UrbanStems Founder Named Among ‘People Shaping Retail’s Future’
The National Retail Federation recently released its list of “People Shaping the Future of Retail,” a group of 25 individuals who’ll be honored Jan....
Labor Leaders Predict Postponement of United States-Mexico-Canada Agreement
Hopes were high coming into November that the Trump Administration and House Democrats would strike a deal on the renegotiated NAFTA, or United...
Wisconsin Florist Raises Money for Honor Flight
An annual ladies’ night event at Waukesha Floral & Greenhouses last month generated excitement and sales for the Wisconsin business — and funds...
Citing SAF Research, UK Publication Touts Flowers as Winter Blues Cure
British consumers proactively looking for a cure to this year’s bout of winter blues received a hot tip from the Metro publication: Buy flowers....
House Takes Much-Awaited First Steps on Immigration Reform
Key lawmakers in Washington, D.C., are working to advance solutions to some of the most significant challenges floral industry professionals face in...
5 Marketing Lessons from Petal It Forward to Build Year-End Sales
Thousands of consumers were reminded last week of the mood-boosting, smile-making power of flowers after more than 650 Petal It Forward floral teams...
Botanica Styles Medal of Honor Convention
On Saturday, October 26, 950 people gathered at the JW Marriott in downtown Tampa, Florida for the Congressional Medal of Honor Convention....
How Do the New Overtime Rules Affect Your Business?
The Department of Labor (DOL) has issued new rules that, effective January 1, 2020, will increase the minimum salary that employers must pay...