One of the best ways to prepare for Petal It Forward is to strategically select the location and time for your event. Start by scouting locations...
El Paso Florist Gives Flowers to Grieving Community Members
After a gunman killed 22 people and injured another 24 at a Walmart store in El Paso, Texas, the team at Debbie’s Bloomers poured their devastation...
SAF Amelia Island 2019 Offers a ‘Coach for Every Challenge’
Last month in Floral Management, we outlined some of the expected highlights from a packed program at SAF Amelia Island 2019, the Society of...
SAF Submits Comments Supporting Streamlined Biotech Regulations
Vibrant colors. Unusual shapes. Longer vase lives. Enhanced fragrance. Greater resistance to pests and diseases. These are some of the most...
Growers and Breeders Prepare to Petal It Forward on Oct. 23
With this year’s Petal It Forward date set for Oct. 23, growers and breeders say planning ahead leads to a successful event and a meaningful...
Floral Pro Dishes on How to Turn Instagram Dreams into Real Designs
Here’s a new reality you deal with every day: Customers who spend hours on Instagram want the latest and greatest in design. How can you clear the...
62 Percent of SAF Members Express Optimism About 2019 Sales
Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second...
Tour de France Winner Has Ties to the Floral Industry
Flower farms thrive in Colombia in large part because of the country’s high altitude — a characteristic that, as it turns out, also helped create...
Wholesalers Prepare to Petal It Forward on Oct. 23
Wholesalers say the key to a successful Petal It Forward lies in solid preparation. No one knows that better than the Bill Doran Company, a...
Floral Industry Veteran Sheds Light on Common Economic Mistakes
The U.S. economy is strong now — but how do you prep for what the future will bring? That’s a question on the minds of many floral industry business...
SAF, AFE Partner Up to Advance Floral Industry Research Priorities
A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its...
SAF Members to Elect New Leaders
Summer means it’s election season at the Society of American Florists. Voting members received an election ballot via email on Friday, July 19 to...
To Stay Top-of-Mind with Customers, Retailers Look to Experiences
You’ve likely already read the news that experts say another 12,000 national retail stores will close in the U.S. this year — a bleak-sounding...
Suppliers Share Tips on How to Petal It Forward
It’s not just retail florists, growers and wholesalers who participate in Petal It Forward. Suppliers also spread goodwill in their local...
SAF’s New Strategic Plan Emphasizes Education, Connections
The Society of American Florists will unveil its new strategic plan this September during SAF Amelia Island 2019, the association’s annual...