Floral industry members around the country — and across segments — are gearing up for a fall season that feels different and more challenging than...
After the longest summer break in history, school children around the country are preparing to hit the books again — some, in traditional classrooms...
First Lady Melania Trump recently hosted an official reopening ceremony for the historic White House Rose Garden. The restoration project, announced...
Like many florists, Andreia Boscato Muller, AIFD, FSMD, has seen a wave of postponements with her 2020 wedding clients, prompting her to launch an à...
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
Four floral industry members with varied and distinguished experience are set to be inducted into the American Academy of Floriculture (AAF). The...
Nearly six months of living with the coronavirus is beginning to take a toll on Americans: The Kaiser Family Foundation recently released a poll...
In a major win for the industry’s flower growers — and the retailers, wholesalers and suppliers who depend on them — the U.S. Department of...
Before face masks became a prominent part of the pandemic prevention health policy, one of the floral industry’s hard goods and decor suppliers was...
For the team at Waukesha Floral & Greenhouse in Waukesha, Wisconsin, one of the big takeaways of 2020 has been: The personal has never been more...
As reported in last week’s SAF Now, voting is open for the Society of American Florists’ Growers, Wholesalers and Retailers Councils. Learn more...
Dozens of retail florists in Michigan are participating in a new campaign that promotes the powerful health effects of flowers to consumers. The...
SAF events, ready-to-use marketing tools and membership dues – these are among the many SAF programs that the SAF volunteer leadership influences –...
For the final keynote presentation of the Society of American Florists’ Reinvention Summit last week, SAF CEO Kate Penn interviewed Joe Don Zetzche,...
Having a robust and competitive online presence is more important than ever. That’s why the Society of American Florists devoted an entire day to...