Like many florists, Andreia Boscato Muller, AIFD, FSMD, has seen a wave of postponements with her 2020 wedding clients, prompting her to launch an à ...
Industry Rallies for Modified Petal It Forward on Oct. 21
This year, Petal It Forward, the Society of American Florists’ popular pay-it-forward floral initiative will look and feel a little different when...
Floral Industry Members Prep for a Disjointed Fall
Floral industry members around the country — and across segments — are gearing up for a fall season that feels different and more challenging than...
PFCI to Honor Six New Members in 2021
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
4 Morale-Boosting Questions to Ask Your Team
Nearly six months of living with the coronavirus is beginning to take a toll on Americans: The Kaiser Family Foundation recently released a poll...
Four Industry Members Earn AAF Designation
Four floral industry members with varied and distinguished experience are set to be inducted into the American Academy of Floriculture (AAF). The...
Last Chance to Vote for New SAF Council Members
As reported in last week’s SAF Now, voting is open for the Society of American Florists’ Growers, Wholesalers and Retailers Councils. Learn more...
Accent Decor Donates Masks from International Partners
Before face masks became a prominent part of the pandemic prevention health policy, one of the floral industry’s hard goods and decor suppliers was...
USDA Opens Grower Aid Application Process
In a major win for the industry’s flower growers — and the retailers, wholesalers and suppliers who depend on them — the U.S. Department of...
Great Lakes Floral Association Pushes Positive Flower Messages
Dozens of retail florists in Michigan are participating in a new campaign that promotes the powerful health effects of flowers to consumers. The...
Wisconsin Florists Double Down on Community in Pandemic
For the team at Waukesha Floral & Greenhouse in Waukesha, Wisconsin, one of the big takeaways of 2020 has been: The personal has never been more...
SAF Members to Elect New Leaders
SAF events, ready-to-use marketing tools and membership dues – these are among the many SAF programs that the SAF volunteer leadership influences –...
3 Ways to Improve Your Online Game
Having a robust and competitive online presence is more important than ever. That’s why the Society of American Florists devoted an entire day to...
Community Activism Reaps Benefits
Since the early weeks of the pandemic, Stacie Lee Banks, AAF, and Kristie Lee, have been inundated with texts and emails offering advice and funding...
N.J. Florist Credits Resiliency to Diverse Product Lines
Springtime is usually a robust period at Monday Morning Flower & Balloon Co. in Princeton, New Jersey. This year, of course, much of the shop’s...