A national news story recently detailed the unique position flowers have in Americans’ lives right now, and how national companies and local retail...
Retail Florists Share Ideas to ‘Petal It Forward’ Safely
The Society of American Florists is spearheading its popular Petal It Forward initiative again this year on Oct. 21. Here are five ideas to help you...
White House Unveils Restored Rose Garden
First Lady Melania Trump recently hosted an official reopening ceremony for the historic White House Rose Garden. The restoration project, announced...
Florists Promote ‘Back to School’ Flowers
After the longest summer break in history, school children around the country are preparing to hit the books again — some, in traditional classrooms...
Florida Designer Launches Petite Wedding Collection
Like many florists, Andreia Boscato Muller, AIFD, FSMD, has seen a wave of postponements with her 2020 wedding clients, prompting her to launch an à ...
Industry Rallies for Modified Petal It Forward on Oct. 21
This year, Petal It Forward, the Society of American Florists’ popular pay-it-forward floral initiative will look and feel a little different when...
Floral Industry Members Prep for a Disjointed Fall
Floral industry members around the country — and across segments — are gearing up for a fall season that feels different and more challenging than...
PFCI to Honor Six New Members in 2021
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
4 Morale-Boosting Questions to Ask Your Team
Nearly six months of living with the coronavirus is beginning to take a toll on Americans: The Kaiser Family Foundation recently released a poll...
Four Industry Members Earn AAF Designation
Four floral industry members with varied and distinguished experience are set to be inducted into the American Academy of Floriculture (AAF). The...
Last Chance to Vote for New SAF Council Members
As reported in last week’s SAF Now, voting is open for the Society of American Florists’ Growers, Wholesalers and Retailers Councils. Learn more...
Accent Decor Donates Masks from International Partners
Before face masks became a prominent part of the pandemic prevention health policy, one of the floral industry’s hard goods and decor suppliers was...
USDA Opens Grower Aid Application Process
In a major win for the industry’s flower growers — and the retailers, wholesalers and suppliers who depend on them — the U.S. Department of...
Great Lakes Floral Association Pushes Positive Flower Messages
Dozens of retail florists in Michigan are participating in a new campaign that promotes the powerful health effects of flowers to consumers. The...
Wisconsin Florists Double Down on Community in Pandemic
For the team at Waukesha Floral & Greenhouse in Waukesha, Wisconsin, one of the big takeaways of 2020 has been: The personal has never been more...